Triangulation   For effective global market research, AGR uses a dialectical approach known as ´triangulation´ wherein multiplicity of methodological tools are employed for double (or triple) checking results. Two sources complement and verify each other, leading to the same result. Triangulation helps in synthesizing data from multiple sources and strengthens interpretations using expert judgment thereby reducing the impact of potential biases than can exist in a single source of study. Triangulation has proved to be a cost effective data analysis tool especially in a changing business environment. Eg: One can cross check the sale of tyres by estimating usage of tyres in new vehicles as well as replacements in existing vehicles

Quality Assurance   AGR has robust processes in place to ensure overall quality assurance in terms of data consistency and integrity. We have developed a process that follows the broad guidelines and stages prescribed for ISO 9001: 2000 standards but customized to meet the specific requirements of the business as well as the customer. The company has well defined team selection process and project planning and execution support measures to ensure that the project is executed as per the plan at all stages till final delivery. Our processes ensure that the review is conducted at each stage so as conform to the customer expectations at every stage and also to avoid springing of surprises later on. Our success and customer satisfaction can be largely attributed to our effective communication process wherein our clients are kept in the loop throughout the course of the project. Transparency in our approach has not only been the cornerstone of our processes but also helped reinforce confidence in the client’s mind about our delivery capability and consistency. About 2/3rd of our businesses are from the existing clients’ stands testimony to the above fact. Dimensional Analysis- AGR Proprietary Model

The Avalon model is a powerful tool based on dimensional analysis and combines the qualitative and quantitative factors to arrive at an integrated selection metric Dimensional Analysis is a scientific method which combines tangible and intangible factors to arrive at an integrated score. The merits of dimensional analysis are as below:   It compares both the objective and the subjective factors comprehensively giving the decision maker one integrated quantitative figure. Hence, it obviates the necessity of making two separate comparisons, one objective and another subjective and then coming up with necessarily a qualitative or subjective decision   By taking dimensionless ratios for each factor, it can incorporate actual metrics for objective factors and at the same time use subjective ‘scores’ of factors for which the metrics cannot be determined in absolute terms

Social Media Social media are relatively inexpensive and accessible tools that enable anyone (even private individuals) to publish or access information Social media relates to the online content created by people using highly accessible and scalable publishing technologies to discover, read and share news, information and content. Common examples are the popular social networking sites like Friendster, Facebook, MySpace,YouTube, Photobucket, Flickr, Wikipedia, etc

AGR Social Media Offerings Increasingly social media marketing is being used with online communities to generate exposure, opportunity and sales. Some of our services are as follows: B2C   Customer Relationship Management Complaints analyses to correct problems New Media strategy Digital strategy for Brand building Consumer MR on qualitative issues Employee management

B2B   Micro blogging  with channel members Digital strategy for Brand building Corporate blog analysis to understand key issues and trends Employee Management ( IntelliHR)