Consumer insights services

Overview

  • AGRs consumer research methods help enterprises in their outreach initiatives and interpret consumer insights, in order to devise relevant product and customer centric strategies
Market research on consumer insights services

Solutions

Customer satisfaction and Retention

Customer Satisfaction And Retention as Consumer insights services

AGR uses a proprietary framework called Process Oriented Satisfaction Analysis Technique and Customer Advocacy Score to objectively test the satisfaction level and suggest improvement measures to increase customer retention by analyzing relative performance of all competitors.

Brand Perception

Brand Perception as Consumer insights services

AGR helps enterprises understand consumer’s perception and expectations about a particular brand. We interact directly with the stakeholders and channel partners to better understand the placement and performance of the brand in the marketplace vis-à-vis its promise.

Linguistic Check

Linguistic Check as Consumer insights services

We use in-house multi lingual expertise and standard framework to conduct linguistic check to support new brand launch. It ensures the brand name and phonetics is in conformance with the cultural, religious, regional and political sentiments and ethos of consumers worldwide.

Competitive Intelligence

Competitive Intelligence as Consumer insights services

 We help clients track competitor’s moves and decipher their strategy to chalk out counter strategies. We closely track all public information and corroborate by having interactions with competitors’ stakeholders to understand their perception.

Concept testing

Concept Testing as Consumer insights services

We help clients evaluate Customer Expectations and Response prior to proposed product launch to gauge its acceptance and effectiveness so that necessary amends in product strategy can be undertaken.

Social Media Services

Social Media Services as Consumer insights services

We use artificial intelligence tool to scroll online conversations and apply Analytical Framework to generate unparalleled insights, Trends, Reputation, Perceptions and also generate Business Leads.

Customer Segmentation

Customer Segmentation as Consumer insights services

Our approach to Customer centricity exercise starts with customer journey map. We hold detailed interactions with customers to understand their expectations and long term needs. Customers are categorized according to homogeneous characteristics and specific initiatives are drawn to engage them.

Assignment Examples

Brand Perception

AGR conducted an extensive brand perception & journey mapping in branded windows category for a leading UPVC windows manufacturer

Brand Perception Consumer insights services

Brand Positioning

Conducted consumer perception and customer satisfaction to help a premium consumer brand transition in smart living segment

Brand Positioning Consumer insights services

Concept Testing

Studied typical eating habits and users opinion on healthy snack category to help a leading food major launch a new product

Concept Testing Consumer insights services

Develop brand proposition

Conducted brand perception study to support an Oil & gas major develop a new brand proposition following an acquisition

Develop Brand Proposition Consumer insights services

Performance Benchmarking

Conducted an analytics exercise using social media conversations to benchmark competition on various parameters and used inputs to design new banking products

Performance Benchmarking Consumer insights services

Trend Identification

Using social media insights identified mega trends based on habits, problems and expectations of inhabitants across cities to validate potential for co-living business concept

Trend Identification Consumer insights services

CASE STUDIES:

Case study on Research to analyse consumer perception of a premium Home Solutions Products

Research to analyse consumer perception of a premium Home Solutions Products

CHALLENGE

  • One of the global players in the Indian Home Solutions sector wanted to penetrate further and improve its brand perception
  • Competition was intense and the brand had no direct connect with end consumers

APPROACH & METHODOLOGY

  • Avalon conducted a detailed brand assessment survey with over 800 interviews across key cities (Metros & Tier 1), to help chart a brand development strategy
  • The study focused on understanding the buying behaviour and the complete experience process, including purchase needs, information seeking, choosing brands and after sales
  • Assessing the current brand awareness and satisfaction with the client’s products & services
  • Interviewed dealer partners to understand their expectations and also disconnect

VALUE DELIVERED

  • The insights helped our client to understand the evolving requirements of its HNI consumers and position product and interface process accordingly
  • Client streamlined processes and infrastructure support with dealer partners to ensure they execute installation as promised in order to protect the premium position of the brand
Case study on Research to understand brand positioning & hypothesis testing for a leading Indian Oil & Gas producer

Research to understand brand positioning & hypothesis testing for a leading Indian Oil & Gas producer

CHALLENGE

  • One of India’s large energy producer was acquired by a consortium of International investors. The new owners wanted to transform the company’s identity and create a differentiated position in the marketplace
  • The brand had limited brand equity due to mismanagement in the past
  • Industry is dominated by public sector firms and branding has little relevance to this commodity

APPROACH & METHODOLOGY

  • The study was conducted in two phases – first stage to understand the brand positioning on as is basis and in second stage to understand the impact of new proposition
  • Avalon conducted more than 1000 interviews with various stakeholders to understand the insights and expectations of each respondent type from the brand and their perceptions on new value concept and proposition
  • Assessing the current brand awareness and satisfaction with the client’s products & services
  • Analysis of information was done using AGR’s framework to derive insights

VALUE DELIVERED

  • The study insights were helpful for the client to understand the existing positioning and changes needed to improve the same
  • Insights on how differentiated experience and service is perceived by users helped the client work on differentiated proposition and reposition the brand with a new promise
Case study on Linguistic research to understand the relevance of the shortlisted brand names for a leading Indian Oil & Gas producer

Linguistic research to understand the relevance of the shortlisted brand names for a leading Indian Oil & Gas producer

CHALLENGE

  • One of India’s Oil & Gas producer was acquired by a consortium of International investors
  • The new owners wanted to rechristen the company name to create a new brand identity to match its ethos and values
  • Multi-cultural ownership and being a commodity company made the linguistic exercise challenging

APPROACH & METHODOLOGY

  • AGR conducted a linguistic check to understand direct semantic translation, sensitivity, negative and positive connotation, pronunciation etc. of the proposed brand names
  • AGR conducted in-depth interviews with the respective language experts to understand sensitivity, cultural no-go s, any abusive/Racial connotations to the names
  • The linguistic research was typically conducted with individuals with a mix of ethnicity, age, region etc.

VALUE DELIVERED

  • The linguistic research helped check conformance of brand name with the cultural, religious, regional and political sentiments and ethos of consumers worldwide
Case study on Social media study to understand the emerging trends and changing consumption pattern of Salads in UK

Social media study to understand the emerging trends and changing consumption pattern of Salads in UK

CHALLENGE

  • UK based leading convenience foods manufacturing company wanted to develop products for the millennial consumer
  • Salads as food choice was not popular among youth and food habits are changing fast
  • Client wanted to develop salads as popular food choice

APPROACH & METHODOLOGY

  • AGR used a proprietary AI based tool to crawl through all social media conversations and blogs around food habits and categorised all sentiments into various groups
  • Broad trends in food habits, preferences, expectations were identified and certain popular food choices, toppings, occasions were studied in detail and by age group and further in depth analysis were carried out and influencers role were also obtained to see how the habits will evolve
  • The food consumption habits gave insights on how to position healthy foods like salads and what accessories are needed to get a buy in from millennial consumer

VALUE DELIVERED

  • Insights helped the client on product development by mapping specific trends such as ingredient preferences, spending propensity on salads, substitution of salad as a meal, changing tastes to name a few
Case study on Customer advocacy score for leading premium fabric manufacturer in India

Customer advocacy score for leading premium fabric manufacturer in India

CHALLENGE

  • One of the leading fabric brands in India wanted to gauge channel partner’s loyalty factor and perception of premium fabric and relative positioning vis-à-vis key competition using a customer advocacy score among select set of channel partners

APPROACH & METHODOLOGY

  • AGR conducted over 600 face-to-face interviews in more than 15 cities pan India across multi-brand and exclusive retail stores in blind format
  • The interviews happened with store owners to understand their experience with premium fabric brands

VALUE DELIVERED

  • Detailed findings of the study were presented to the top management and cross functional teams across business
  • It helped client to understand perception of their channel partners across functional areas like quality, product offering, price, commercial terms, advertisement / marketing efforts vis-à-vis leading brands in India
  • Workshop was conducted with key stakeholders to take actions on areas of improvement for client’s brand. Region specific insights also helped client to form region specific actions

BLOGS:

Connect with us.

Get unbiased market perspectives for long-term growth
AGR insights can help you explore horizons unthought of
Get the AGR edge now