Market intelligence

As a core economic sector, Agriculture forms the basis for several downstream industries and product markets. Acting as a key source of raw materials and livelihood its economic significance cannot be understated. With reduction in arable land, there is a strong trend across the world in improving production yield through the use modern irrigation and mechanization systems. Since inception, AGR has worked closely with a variety of clients in this sector providing market intelligence, assessing emerging opportunities, identifying partners etc. covering diverse geographies. Our services have helped companies gain better understanding of the market, products, customers, competitors, regulations to make informed business decisions.

Coverage

Capabilities

Agriculture Sector

Industry Landscaping

Industry Landscaping

Agriculture sector is changing from the traditional way of farming to the artificial way of producing crops in vertical farming, from producing traditional crops by using pesticides to producing organic crops by zero pesticide usage. It is imperative for companies in the agriculture sector to remain on the top of their game by constantly evolving their product mix. AGR has helped firms to understand the changing Market Trends, Competition Intensity, New Developments in products and technology, etc.

Market Assessment / Demand Estimation

Market Assessment / Demand Estimation

AGR’s market assessment in terms of Size, Growth, Drivers and Challenges, Supply Chain Mapping, understanding regulations provides in-depth insights to our clients to device strategies for successful execution of their business plans.

International Market Expansion

International Market Expansion

An interconnected world has made it possible for companies to tap international markets. AGR helps companies in their pursuit of international expansion by identifying Right Markets, Right Investment Opportunities, Right Diversifying Opportunities suitable for the international market.

Partner Identification

Partner Identification

Our channel partner/ distributor identification services empower our clients to succeed in establish their footprints in other geographies. Our detailed due diligence of the distributors and rigorous process to shortlist the right channel partners, have helped firms to grow in the domestic as well and international markets.

Company Profiling

Company Profiling

Company profile provides in-depth blueprint of the Organization Structure, Product Portfolio, Employee Strength, Key Management People, Technology Advancement, New Developments, Financials, etc. AGR’s company profile service have benefitted organizations by providing them accurate information regarding their competition, channel partners, investment targets, etc.

Assignment Examples

Knowledge Center

Study to understand extend of automation in hatcheries across 20 countries

CHALLENGE

  • A global animal vaccine manufacturing company wanted to understand vaccination methods and automation adopted in large scale hatcheries across 20 countries.
  • The industry was fragmented and consolidated data was not available on hatcheries and poultries.

APPROACH & METHODOLOGY

  • AGR prepared a comprehensive database of the leading hatcheries in the target geographies (China, Brazil, Indonesia, Russia, India, Mexico, South Africa, Turkey, Thailand, France, Germany, Japan, Spain).
  • The team conducted in-depth telephonic discussions with the hatcheries owners to understand production volume, type of birds, eggs throughput, vaccination methods and extent of automation adopted.
  • The insights were presented in an automated dashboard.

VALUE DELIVERED

  • The study helped the client get a comprehensive insight into the global market opportunity. The client was able to deliver specific products based on the operational practices across various geographies
  • AGR analysis of country-wise emerging consumption practices helped the client develop a medium to long terms marketing and product development strategy.

Location identification for DAP/NPK plant in India

CHALLENGE

  • Global mining giant wanted to evaluate DAP/NPK project in West and South India by looking at market prospects and the raw material availability.

APPROACH

  • Published data points from the Government and industry associations were studied to understand district-wise and state-wise consumption of phosphatic fertilisers. An extensive field study helped us understand local logistics, pricing and competitive activity for DAP and NPK across peninsular India.

VALUE DELIVERED

  • The client decided to locate the plant in Western India considering both market and raw materials availability.

North American seed company aspiring to increase share in India for current products and launch new products

CHALLENGE

  • India is a large market for agriculture products with great potential for modern equipment and farm inputs.
  • A large North American seed and fertiliser manufacturer was keen to increase its presence in India.

Approach

  • Detailed research of the agriculture inputs market was carried out especially for seeds, pesticides and fertilisers, which involved in-depth discussions with all stakeholders in the value chain viz. farmers, suppliers, agents, distributors and competitors.
  • Crop details like water requirement, yields, the area under cultivation, farming mechanisation etc. were collated and analysed.
  • Recommendations included the seeds and fertilisers that should be introduced in the Indian market with details on price, usage, segments, etc.
  • Recommendations were made for the distribution set-up and the marketing plans for the shortlisted products.

VALUE DELIVERED

  • The client is a leading supplier of seeds, fertiliser and pesticides in India. Our research and recommendations propelled the company to the leadership position.

Identify a suitable partner in Uganda for a leading agriculture equipment manufacturer

CHALLENGE

  • The client had a strong position in the African region, but the sales in Uganda had been struggling on account of weak distribution support.
  • The previous partnership was called-off and the client team needed to identify a suitable partner to service existing equipment as well as bolster the dwindling sales & reputation.

Approach

  • AGR’s network members’ list was augmented by detailed desk research and telephonic discussions.
  • AGR delivered a strong pitch and conducted detailed discussions to assess relevance and fit of the prospects for the targeted business opportunity.
  • The prospects who had shown interest were evaluated using a robust framework.
  • AGR delivered a strong pitch and conducted detailed discussions to assess relevance and fit of the prospects for the targeted business opportunity.This culminated into AGR recommending the top prospective partners. AGR travelled along with the client’s team to meet and prospect and finalize the partner.

VALUE DELIVERED

  • The detailed dossiers helped the client finalise the top prospect as the long term country representative.
  • AGR presented relevant insights to the client to facilitate market penetration.