Automotive industry research services
Market research for Automotive industries
  • World is on the move. With each day more people and goods travel from one place to another. Global automotive industry is at the forefront of providing mobility solutions for both business and leisure.
  • With years of experience in the industry, AGR has been supporting both OEMs and Component manufacturers address issues ranging from new markets, new products, distribution, service, vendors, parts, customer satisfaction, finance and insurance across vehicle types and markets.

Coverage

Automotive Industry Research

Capabilities

Assignment Examples

Electric Vehicles

Developed a detailed report on the EV market and mid-term forecast for the Indian market for a reputed Indian trade body

Electric Vehicles industry research services

Used Cars & Spares

Market assessment for used cars (sedans, crossovers, SUVs and trucks) and high potential spare parts in the GCC for a leading automotive distributor in KSA

Market assessment for Used Cars & Spares industry research services

Off-Highway Vehicles

Estimation of off-highway vehicle parc in ten European countries to develop marketing strategy for the region for a leading global off-highway tire manufacturer

Off-Highway Vehicles industry research services

Two Wheelers

Market mapping of two wheelers sold in South East Asian countries and identifying business houses for distributorship for one of world’s largest 2-wheeler manufacturers

Market mapping of Two Wheeler industry research services

M&HCV components

A tier I global supplier of integrated systems, modules and components wanted detailed understanding of Indian aftermarket for M&HCV components for market entry strategy

M&HCV industry research services

Tier

Facilitation of in-person meetings and business tie up in Asia Pacific region for a reputed Indian tire manufacturer

Business tier up in industry research services

Light Commercial Vehicles

Detailed market study and partner identification in several African countries to establish market attractiveness for light commercial vehicles for a leading automobile player in India

Light Commercial Vehicles industry research services

Tire

A global tire manufacturer wanted to evaluate opportunity for passenger car radial tires (PCR) to formulate India entry strategy by zoning and proper market segmentation

Global tire manufacturing industry research services

Four Wheelers

Dealer performance measurement and benchmarking through proprietary DPMS to align performance of all dealers as per the OEM’s vision

Four Wheelers industry research services

Battery

Understanding battery market in India with focus on opportunity for lithium ion batteries in; Renewable power, Electric vehicles and Railways for a Japanese manufacturer

Battery market industry research services

Two Wheelers

Identification and selection of dealers in Indian micro-markets through multilayered filtering process and facilitation of meetings with network development team for a leading Automotive OEM

Two Wheelers industry research services

Knowledge Center

CASE STUDIES:

Opportunity assessment & market entry for a tier 1 supplier of integrated systems industry research case study (2)

Opportunity assessment & market entry for a tier I supplier of integrated systems, modules and components to the auto industry

CHALLENGE

  • A tier I supplier of integrated systems, modules and components to the auto industry worldwide wanted a detailed understanding of the Indian spares aftermarket for medium & heavy commercial vehicles
  • Devise an entry strategy for the Indian market

APPROACH

  • Detailed secondary research covering Avalon’s internal database, published sources like ACMA, SIAM, CMIE, Profound, other government sources, etc.
  • Pan India coverage of 15 key transport hubs
  • Extensive stakeholder interviews (a total of 900 face to face interviews) with fleet owners, spares distributors, workshops, vehicle manufacturers, competitors, state transport organizations etc.
  • Data triangulation and analysis to derive high frequency replacement spares with value potential

VALUE DELIVERED

  • The study helped the company prioritize 10 key components for the medium & heavy commercial vehicles segment in the aftermarket
  • Prepare market entry plan with key components as the basis
Market entry study through customer and product segmentation industry research case study

Market entry study through customer and product segmentation for a leading global Tyre manufacturer

CHALLENGE

  • A leading global tyre manufacturer wanted to understand the Indian replacement market for passenger car tyres by volumes and by type
  • Devise an entry strategy India

Approach

  • Detailed secondary research covering Avalon’s internal database, published sources like ATMA, CMIE, Profound, other government sources, etc.
  • A combination of desk research and stakeholder interviews (a total of 100 face to face and telephonic interviews) with contractors, channel partners, engineering consultants and industry association was conducted
  • Pan India coverage of 5 zones (North, South, East, West and Central)
  • Extensive stakeholder interviews (a total of 1000 face to face and telephonic interviews) with distributors, dealers, workshops, auto OEMs, and competitors etc.
  • Data triangulation and analysis to derive region wise high potential tyre sizes and types (bias vs. radials)

VALUE DELIVERED

  • The study helped the company prioritize zones for passenger car tyre market along with size and price points for replacement sales
  • Structure product portfolio for market entry plan
Increasing sales through network expansion industry research case study

Increasing sales through network expansion for a Japanese utility vehicle manufacturer

CHALLENGE

  • A Japanese utility vehicle manufacturer with strong portfolio of light commercial vehicles had set up a green field plant in India with large investment
  • The company wanted to bolster sales by intensifying dealer network in northern and eastern regions (especially in tier 2 – tier 3 cities)

Approach

  • Avalon through its established contacts in the automotive industry scouted for well-endowed prospects in the target locations
  • Through discussions with client, Avalon developed a parameter driven framework for evaluation of prospects
  • Detailed in-person discussions with interested parties were conducted and an impactful pitch was presented
  • 2-3 better fit prospects per location were shortlisted and brought forward for management discussion and finalisation of LOI

VALUE DELIVERED

  • The study helped the company select dealers in over 20 difficult locations in India
Sales planning through targeted vehicle parc estimation industry research case study

Sales planning through targeted vehicle parc estimation for a leading tyre manufacturer

CHALLENGE

  • A leading tyre manufacturer wanted to map OTR vehicle population in Europe to devise sales plan for key markets

Approach

  • Detailed secondary research covering Avalon’s internal database, published sources like ITMA, company websites, other government sources, etc.
  • European coverage of 10 countries (Benelux, UK, France, Germany, Italy, Spain, Poland etc.)
  • Extensive stakeholder interviews (a total of 100 telephonic interviews) with auto OEMs, vehicle rental players, distributors, dealers, competitors etc.
  • Data triangulation and analysis to map 43 types of vehicles including tractors, combine harvesters, forklifts, earthmovers, backhoe loaders, reach stackers, telehandlers, compactors etc.

VALUE DELIVERED

  • The study helped the company prioritize vehicle types and countries for OTR vehicle tyres for replacement sales and set targets for the next 3-5 years

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