Industries and markets change with time. In this age of disruption, businesses can be impacted significantly if not in sync with market trends. Alternatively, new opportunities emerge from underlying changes in customer behaviour. At AGR, we track industries by studying Customer/End User Preferences, Demand Trends, Industry Structure, Competition Intensity, Product Substitution, Global Trade, Input Costs, Product Pricing, Margin and Host of other factors to keep clients abreast with recent developments that help in strategic and tactical planning.

Be it for two wheelers, three wheelers, passenger cars or commercial vehicles, we have the capability and understanding to conduct in depth opportunity assessment across most markets in the world. Backed by a team proficient in the workings of Automotive Industry, AGR can support OEMs and Component Manufacturers in making informed decision on entry strategy whether for a new market, product category or aftermarket.

With an existing strong rolodex of reputed business houses built over years of research, AGR can support OEMs in quickly identifying and shortlisting business partners in different countries across the world to grow market footprint. Our multi layered filtering methodology helps companies select best fit partners swiftly offering a shorter time to market.

Dealerships form frontline sales force for OEMs. In the current competitive environment, it is imperative to have dealerships functioning optimally to retain or improve market share. Therefore, it is very important to conduct periodic satisfaction assessment of dealerships and align them to the OEMs vision. In this critical evaluation, Avalon uses its proprietary tool POSAT that has been successfully applied in several engagements. The results point towards both strengths and weaknesses of the business and through specific interventions results can be significantly improved.

Whether it is to determine operational alignment or measure performance, Avalon has developed robust scorecard driven Dealer Performance Management System (DPMS). The tool is based on benchmark of OEM best practices and finetuned after successful roll outs across dealerships. AGR’s significant experience in program management can help OEMs in identifying and acting upon improvement initiatives that lead to business transformation and superior results over the long term.

Whether it is for key components or ancillary parts for manufacturing subassemblies in India or overseas, AGR supports companies in locating and selecting suppliers for manufacturing optimization.

Automotive companies invest a lot in brand building and outreach both by ATL and BTL programs. The effectiveness of these activities need measurement. AGR assists companies in evaluating effectiveness of customer outreach programs through post campaign analysis and brand perception studies.

With the advent of social media, a lot of chatter happens on different platforms. These conversations can influence customers and impact brand value positively or negatively. The virtual world offers immense possibility to pick up threads to improve product or service. AGR through its social media analytics capability analyzes online conversations and posts to understand Reputation, Trend, Brand Perception and Relative Positioning of Brand vis-à-vis competition.