- Chemicals improve the quality of life. The material sciences industry plays a vital role in human life, from providing basic needs like food, clothing and shelter to luxuries like fragrances, cosmetics etc.
- The chemical industry directly contributes in sectors like Agriculture, Health Care, Manufacturing, Energy etc. It is so vast, that it requires definition of boundaries and limits which created sub industrial segments like Petrochemicals, Paints, Polymers, Adhesives etc.
- AGR team has over three decades of experience in the chemical industry. AGR has been supporting leading MNCs, Indian companies, industry associations and technical consulting firms with business research, technology research, business expansions / diversification and partner identification.
Capabilities
- Building Blocks
- Petrochemicals
- Polymers & Additives
- Paints & Coatings
- Printing Inks
- Chlor-Alkali
- Adhesives
- Flavours and Fragrances
Building Blocks
AGR has vast experience of studying markets for organic and inorganic chemicals commercially relevant to the industry. The products range from simple acids and solvents to complex chemical intermediates, petroleum and lubricant chemicals among others.
Petrochemicals
AGR has conducted hundreds of studies in the petrochemical value chain worldwide. This covers building blocks, intermediates and products such as fibres, elastomers and polymers. These studies include Market Assessment Studies, Techno-economic Feasibility, Competitive Intelligence, Patent / Technology Landscapes, Technology Licensor Identification, Pre-sales Support, Project Profiles and Company Profiles
Polymers & Additives
We have studied products across the entire polymer value chain from resins to end products. We have assisted several MNCs and Indian companies with Market Assessment, Pricing Plan, Pre-sales, Competitive Intelligence, Vendor Identification, Raw Material Scenario, Technology Landscapes, Identifying Emerging Applications etc.
Paints & Coatings
AGR has done work across the value chain for Paints & Coatings- both decorative and industrial. The team has helped companies gain better understanding of markets for paints and coatings across geographies, availability of essential input materials (Titanium dioxide, kaolin, polyols etc.), Competitive Intelligence, Concept Testing, Distributor Identification etc. We are also working closely with a decorative paints major for their Social Media research requirements.
Printing Inks
AGR has studied the markets for essential inputs to the printing inks industry like pigments, vehicles, binders & extenders and plasticizers. The team has vast experience in the packaging industry which has aided our understanding of markets, key -end use industry segments / type of printing. Besides Demand Assessment, AGR has been involved in Company Profiling, Customer Satisfaction Studies and Vendor Identification.
Chlor-Alkali
AGR has supported most Indian companies and technical consultants in the Chlor-alkali business (Caustic soda, Chlorine, Chlorochemicals, Bromine, PVC, Soda ash etc.) with numerous studies including mapping of Market Opportunities, understanding Techno-Economic Feasibility, Customer / Distribution Satisfaction Studies, Raw material (salt and brine ) Assessments, Identifying Value Addition Opportunities and Optimal Mix of Chlorine Derivatives among others.
Adhesives
AGR has a deep understanding of key end-use application segments for adhesives. The team has covered end-use segments like Woodworking, Packaging & Labelling, Footwear & Leather Products, Automotive, Construction, Consumer Arts & Crafts, Medical, Consumer Appliances & Electronics Engineering Applications. AGR has studied adhesives based on active matters like PVA (Polyvinyl Acetate), Acrylics, Polyurethane (PU), Synthetic Rubber, Ethyl Vinyl Acetate (EVA), Epoxy, Silicones, Polysulfide and Cyanoacrylates.
We have assisted several MNCs and Indian companies with Market Assessment, Pricing Plan, Pre-sales, Competitive Intelligence, Vendor Identification, Raw Material Scenario Building, Emerging Technologies / Applications Landscaping, and Project Location studies
Flavours and Fragrances
AGR has developed a strong understanding of the industry by understanding applications and markets for aroma chemicals, essential oils, natural and synthetic flavours, additives and their complex blending process.
AGR has worked with the world’s leading F&F and aroma chemical manufacturers with several projects including Demand Assessment ,Techno-economic Feasibility, Competitive Intelligence, Partner Identification, Company Profiling etc. Geographies covered include Asia, Africa, Europe and North America.
Assignment Examples
Fragrances
A leading fragrance / perfume distributor in the Middle East wanted to backward integrate into fragrance blending. AGR helped the client with detailed Techno-economic Feasibility
Bulk Liquids
The world’s leading independent liquid terminal operator wanted to expand its operations in India. We helped them in understanding the potential market for liquid chemicals by region
Catalysts
AGR conducted a concept testing study to understand perception of target respondents for a range of catalysts for acid catalyzed reactions developed by an Indian petrochemical company
caustic-chlorine
A leading Indian business conglomerate wanted to expand its caustic-chlorine capacity at a new location, so we helped them with understanding of the market opportunity in the hinterland
aroma chemicals
A leading global aroma chemical manufacturer wanted to expand its Indian operations. AGR helped the client team with market projections and by identifying potential partners
petrochemicals
A Japanese energy major wanted to invest in the petrochemical business in India. AGR helped the client team by mapping the Indian opportunity and identified potential partners
Specialty Polymers
A leading consulting multinational wanted to identify key Indian customers for select polymers. AGR helped them with a field study identifying customers accounting for 70% of consumption
Synthetic Rubber
A multinational consulting company wanted to understand opportunity for synthetic rubber in India. AGR carried out a market study highlighting current and future business opportunity
Knowledge Center
CASE STUDIES:
IMPACT
- We helped the client prioritise on certain geographies
- New customers (not known to client) were the low hanging fruit
- The client acquired a medium sized competitor and is working on Greenfield projects
IMPACT
- The client got feedback from the market and understood the competitive challenges. The project configuration was changed substantially to suit market needs
VALUE DELIVERED
- We ranked the countries based on their market potential, macro parameters, and competitive landscape
- Findings on consumer behavior helped the client with key insights on purchase patterns, latest trends, competitive strategy and factors that drive purchase decisions
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