Chemicals improve the quality of life

The material sciences industry plays a vital role in human life, from providing basic needs like food, clothing and shelter to luxuries like fragrances, cosmetics etc.

Direct Contribution

The chemical industry directly contributes in sectors like Agriculture, Health Care, Manufacturing, Energy etc. It is so vast, that it requires definition of boundaries and limits which created sub industrial segments like Petrochemicals, Paints, Polymers, Adhesives etc.

Three decades of experience

AGR team has over three decades of experience in the chemical industry. AGR has been supporting leading MNCs, Indian companies, industry associations and technical consulting firms with business research, technology research, business expansions / diversification and partner identification.

Capabilities

Building Blocks

Building Blocks

AGR has vast experience of studying markets for organic and inorganic chemicals commercially relevant to the industry. The products range from simple acids and solvents to complex chemical intermediates, petroleum and lubricant chemicals among others.

Petrochemicals

Petrochemicals

AGR has conducted hundreds of studies in the petrochemical value chain worldwide. This covers building blocks, intermediates and products such as fibres, elastomers and polymers. These studies include Market Assessment Studies, Techno-economic Feasibility, Competitive Intelligence, Patent / Technology Landscapes, Technology Licensor Identification, Pre-sales Support, Project Profiles and Company Profiles.

Polymers & Additives

Polymers & Additives

We have studied products across the entire polymer value chain from resins to end products. We have assisted several MNCs and Indian companies with Market Assessment, Pricing Plan, Pre-sales, Competitive Intelligence, Vendor Identification, Raw Material Scenario, Technology Landscapes, Identifying Emerging Applications etc.

Paints & Coatings

Paints & Coatings

AGR has done work across the value chain for Paints & Coatings- both decorative and industrial. The team has helped companies gain better understanding of markets for paints and coatings across geographies, availability of essential input materials (Titanium dioxide, kaolin, polyols etc.), Competitive Intelligence, Concept Testing, Distributor Identification etc. We are also working closely with a decorative paints major for their Social Media research requirements.

Printing Inks

Printing Inks

AGR has studied the markets for essential inputs to the printing inks industry like pigments, vehicles, binders & extenders and plasticizers. The team has vast experience in the packaging industry which has aided our understanding of markets, key -end use industry segments / type of printing. Besides Demand Assessment, AGR has been involved in Company Profiling, Customer Satisfaction Studies and Vendor Identification.

Chlor-Alkali

Chlor-Alkali

AGR has supported most Indian companies and technical consultants in the Chlor-alkali business (Caustic soda, Chlorine, Chlorochemicals, Bromine, PVC, Soda ash etc.) with numerous studies including mapping of Market Opportunities, understanding Techno-Economic Feasibility, Customer / Distribution Satisfaction Studies, Raw material (salt and brine ) Assessments, Identifying Value Addition Opportunities and Optimal Mix of Chlorine Derivatives among others.

Adhesives

Adhesives

AGR has a deep understanding of key end-use application segments for adhesives. The team has covered end-use segments like Woodworking, Packaging & Labelling, Footwear & Leather Products, Automotive, Construction, Consumer Arts & Crafts, Medical, Consumer Appliances & Electronics Engineering Applications. AGR has studied adhesives based on active matters like PVA (Polyvinyl Acetate), Acrylics, Polyurethane (PU), Synthetic Rubber, Ethyl Vinyl Acetate (EVA), Epoxy, Silicones, Polysulfide and Cyanoacrylates.

We have assisted several MNCs and Indian companies with Market Assessment, Pricing Plan, Pre-sales, Competitive Intelligence, Vendor Identification, Raw Material Scenario Building, Emerging Technologies / Applications Landscaping, and Project Location studies.

Flavours and Fragrances

Flavours and Fragrances

AGR has developed a strong understanding of the industry by understanding applications and markets for aroma chemicals, essential oils, natural and synthetic flavours, additives and their complex blending process.

AGR has worked with the world’s leading F&F and aroma chemical manufacturers with several projects including Demand Assessment ,Techno-economic Feasibility, Competitive Intelligence, Partner Identification, Company Profiling etc. Geographies covered include Asia, Africa, Europe and North America.

Assignment Examples

Knowledge Center

Indian Market For Bulk Liquids

OBJECTIVE

  • World’s largest independent tank storage company planned to expand operations in India and wanted to prioritise asset investments
  • This required detailed understanding of Demand-Supply of bulk liquids at each port

APPROACH

  • Long listing of bulk liquids was done. This list was pruned based on client criteria
  • We then conducted desk research for current and forecast Indian market for chemicals by region. This was followed by primary research with 200 manufacturers, traders, end-users, and industry associations to understand national and regional trends
  • The data was analysed considering consumption clusters and logistics to ports

IMPACT

  • We helped the client prioritise on certain geographies
  • New customers (not known to client) were the low hanging fruit
  • The client acquired a medium sized competitor and is working on Greenfield projects

North India Chloralkali Market Assessment

OBJECTIVE

  • Client wanted to set up a large caustic-chlorine project in North India and wanted to understand prospects including outlets for chlorine

APPROACH

  • AGR conducted an in-depth study of North Indian market for caustic soda, chlorine and chlorine derivatives along with raw material sourcing prospects. This required an extensive field study of 120 end-users, trade members and competitors across North India

IMPACT

  • The client got feedback from the market and understood the competitive challenges. The project configuration was changed substantially to suit market needs

Go-to-market support for deodorants and perfumes in Africa

CHALLENGE

  • The client was a leading fragrance house based in the Middle East with an established presence globally in the fragrance segment
  • The company wished to evaluate the opportunity to enter select African countries for which market study was to be undertaken, including demand and supply assessment along with channel partner analysis

APPROACH & METHODOLOGY

  • Desk research was conducted to gather preliminary information on the select African countries and to conduct high-level estimation of the market opportunity
  • Focused interviews with industry participants and deodorant and perfume users were done to size the addressable market and to understand the buying preferences

VALUE DELIVERED

  • We ranked the countries based on their market potential, macro parameters, and competitive landscape
  • Findings on consumer behavior helped the client with key insights on purchase patterns, latest trends, competitive strategy and factors that drive purchase decisions