Construction and building materials industry research services
Market research on Construction and building materials Industry
  • AGR advises construction companies and building material manufacturers on growth prospects and helps them identify new markets and product segments.
  • AGR has executed nearly 100 projects in the construction and building materials sector, covering 20+ sub-segments and 10+ countries across the globe.

Capabilities

Construction and building material Industry Research

Our experience in the construction and building material segments spans across real estate and support services, construction chemicals, building materials, electrical devices and interior products. We provide critical and actionable research insights to our clients to help them in developing their go-to-market strategy, competition assessment, market mapping, etc.

Assignment Examples

Civil Consulting

Competition profiling for a civil construction consulting company

Civil Consulting industry research services

Construction Industry

Mapping of the Indian construction industry and identifying specific growth opportunities

Construction Industry research services

Infrastructure Projects

Performance analysis and identification of key success factors for a construction projects company

Infrastructure Projects research services

Floor Coverings

Mapping of the flooring and floor coverings market and identifying specific growth opportunities for a leading construction material manufacturer

Floor Coverings industry research services

Waterproofing

Market study on waterproofing chemicals in India

Waterproofing Chemicals industry research services

Ceramic Tiles

Go-to-market study for a leading South-East Asian company in the Indian ceramic tiles market

Ceramic Tiles Industry research services

Construction Materials

Market study for multiple construction materials in the GCC region

Construction Materials Industry research services

Construction Chemicals

Opportunity assessment in the construction chemicals and insulation market in India

Construction Chemicals Industry research services

Cement

Investment opportunities in the cement industry in KSA
Cement Industry research services

RMC, Concrete Blocks and Aggregates

Markets for Ready-mix concrete, concrete blocks, and aggregates in GCC countries

RMC, Concrete Blocks And Aggregates Industry research services

Knowledge Center

CASE STUDIES:

Case study on Partner identification for entry into new market for a Nordic paints and industrial coatings maker

Partner identification for entry into new market for a Nordic paints and industrial coatings maker

CHALLENGE

  • A Nordic company wanted to evaluate business expansion options in southern Africa for industrial coatings
  • Identify partners in Mozambique

APPROACH

  • Detailed scan of the market to identify types of products being sold and key competitors serving the market with their distribution network
  • A combination of desk research and stakeholder interviews (a total of 50 telephonic interviews) to identify suitable partners
  • Detailed profiling and prioritizing through composite scoring method
  • Short list of prospects

VALUE DELIVERED

  • AGR’s recommendations helped the Nordic company identify good distributors in Mozambique and conduct due diligence for finalizing market representation contract
Case study on Research to understand customer satisfaction and consumer perception

Research to understand customer satisfaction and consumer perception in uPVC windows category for a leading player in India

CHALLENGE

  • A leading player in the premium Indian uPVC windows and doors category was keen to further strengthen its leadership position
  • Windows is a low user involvement category in the decision making and branding is relatively new concept

APPROACH & METHODOLOGY

  • AGR conducted extensive face to face consumer interviews with HNI respondents to understand product awareness, typical customer journey and influencing factors while finalising the windows and doors
  • AGR also focused on understanding the awareness and attitude towards branded window segment, and key selling propositions
  • Role of influencers like architects was also studied in detail

VALUE DELIVERED

    • Logistics management practices documented including order bidding system, freight rate flexibility, special remuneration and truck yard facilities (truck yard structure, facilities for drivers, etc.)
    • Process flow and processes for Yard-in, Plant-in, Preloading, Loading, Post loading and Plant-out process was mapped for each cement plant including usage of technology, innovative processes, etc.
    • Process benchmarking was done for each process for client and competition’s cement plants to understand bottlenecks and improvements
    • This helped our client achieve better customer advocacy, increase in wallet share and higher market share
Case study on Competitive Intelligence for a leading cement manufacturer

Competitive Intelligence for a leading cement manufacturer

CHALLENGE

  • Our client wanted to enhance capabilities vis-à-vis competitors which would help them to improve logistics and gain efficiencies in delivery of bulk and retail cement
  • To benchmark plant infrastructure, truck terminal facilities & process and logistics management practices by select cement manufacturers in a cluster

Approach & METHODOLOGY

  • AGR conducted in-depth, open ended, face-to-face interviews at large and regional cement plants located in North India with transport operators, drivers and logistics manager (50 interviews across 6 cement plants).
  • Open ended discussions with respondents was focussed to understand best practices in plant infrastructure, truck terminal facilities & process, and logistics management across cement plants

VALUE DELIVERED

  • The client is a leading supplier of seeds, fertiliser and pesticides in India. Our research and recommendations propelled the company to the leadership position.

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