Processing: Cold Chain, Processors & Manufacturers
Dairy & Soya Products
Fruits & Vegetables Processing
Poultry & Meet Processing
Fisheries
Food Ingredients / Additives -plant based, animal based, synthetic
Dairy & Added Products
Supporting Food & Beverages businesses
AGR’s food & beverage market research team has over three decades experience in supporting Food & Beverages businesses in their pursuit of growth through market entry, international/ domestic market expansion, food and beverage industry analysis, feasibility studies, competition assessment, gaining market share, diversification strategy, partner/distributor/ dealer identification, customer research, etc.
Coverage
Food & Beverages Sector
Value-Based F&B Products
Ready to Eat Meals
Bread & Biscuits
Bread
Sauces
Ice Creams
Snacks
Chocolates & Confectionery
Beverages
Distribution
Distributors
Importers
Exporters
Retail
Supermarkets
Hypermarkets
Traditional Retailers
E-tailing
Consumers
Retail Consumers
Hotels
Restaurants
Catering Services
Capabilities
- Industry Landscaping
- Market Assessment / Demand Estimation
- International Market Expansion
- Partner Identification
- Location Analysis
- Competition Benchmarking
Industry Landscaping
Highly competitive and frequently changing nature of the Food industry requires companies to constantly evolve and understand industry dynamics along with consumer behaviour. Through in-depth food and beverage market research and industry analysis, AGR help companies to identify threats and opportunities in the industry by providing insights on Demand & Supply Scenario, Competitive Scenario, Recent Developments, Consumer Needs, Regulations etc.
Market Assessment / Demand Estimation
AGR, with its proven food and beverage market research capabilities, has helped companies in identifying growth opportunities in their existing business and other aligned new businesses or modify their strategy to be more competitive in the market. AGR conducts in-depth analysis of the factors driving the Market, comprising of Headwinds and Tailwinds, Competition, Supply Chain, Demand Dispersion, Regulations to help companies take strategic business decisions.
International Market Expansion
AGR offers all-inclusive view of the business – understanding of the Local Market, Consumer Dynamics, Business Environment, Country Specific Regulations and Key Product Trends. Our solutions help clients make correct decisions for new market entry or expansion by measuring the attractiveness of the market in terms of opportunities and challenges that lie ahead.
Partner Identification
Be it a channel partner or vendor, AGR’s services have been utilized by companies in shortlisting and finding the right partner. We help companies in Identifying, Shortlisting and Set-up meetings with prospective partners thereby reducing time to market.
Location Analysis
AGR provides location analysis through its proprietary PLAM model. The model scores different locations based on specific objective factors like; Talent Pool, Infrastructure, Utilities, Technology Environment, Government Incentives, etc. and subjective factors like; Ease of Entry, Employee Convenience, Law and Order etc. The output is a very accurate picture of the best fit location for the business.
Competition Benchmarking
AGR’s competition benchmarking and profiling brings in-depth understanding of the Organizational Structure, Technology, People, Processes, Customers, Geographical Spread, Financials, etc. Using AGR’s expertise in food and beverage market analysis, clients have evaluated strengths & weaknesses of their key competitors, their key customer details, market strategies, merger or acquisition targets, etc.
Use Cases
Noodles & Pasta
A European machinery manufacturer for food processing, wanted detailed understanding of noodles & pasta market in India and Nepal, to enter these markets.
Wheat Flour
A leading manufacturer and exporters of wheat flour from UAE wanted to conduct due diligence of opportunity for wheat flour business in KSA.
Fruits & Vegetable
Market insights to devise an entry strategy for an Indian conglomerate interested in entering the Fruits & Vegetable (F&V) wholesale space.
Dairy And Value-Added Products
A global conglomerate wanted to access the China dairy market and was interested in understanding the domestic and imported consumption of dairy and value-added products.
Probiotic Foods
A European firm wanted to evaluate the market for probiotic foods in India by understanding the penetration of probiotic foods and competition in the market.
Poultry Feed
An Indian chemicals company wanted to investigate production of poultry feed additives such as lysine and methionine and dependence on imports from South East Asian countries.
Frozen Fish
A PE firm wanted to understand the opportunities for frozen fish exports from Oman and invest in a farm to market integrated company.
Horticulture
A consortium consisting of Government agencies wanted to leverage horticultural strength of India through development of high-quality cold chain infrastructure for domestic trade and exports.
Case Studies
Social media study to understand the emerging trends and changing consumption pattern of Salads in UK
CHALLENGE
- The UK based leading convenience foods manufacturing company wanted to develop products for the millennial consumer.
- Salads as food choice was not popular among youth and food habits are changing fast.
- The client wanted to develop salads as a popular food choice and therefore wanted to insights on the food habits of millennials.
APPROACH & METHODOLOGY
- AGR used a proprietary Artificial Intelligence (AI) tool to crawl through all social media conversations and blogs around food habits and categorised all sentiments into groups.
- Broad trends in food habits, preferences, expectations were identified and certain popular food choices, toppings, occasions were studied in detail and by age group. Further in-depth analysis was conducted and influencers role was obtained to develop insight on the evolving food habits.
- The food consumption habits gave insights on how to position healthy foods like salads and what accessories are needed to get a buy-in from the millennial consumer.
VALUE DELIVERED
- The insights helped the client to develop the product by mapping specific trends such as ingredient preferences, spending propensity on salads, the substitution of salad as a meal and changing tastes to name a few.
Research to help an Indian processed food major make a successful entry in the salty snacks category
CHALLENGE
- India’s leading processed food major was contemplating entry into the salty snacks category. However, the market is overcrowded with too many local brands. Also, food habits and taste vary from one region to another.
APPROACH
- AGR recruited a panel of respondents representing all region, gender and profiles.
- The AGR team observed their eating habits, motivations, expectations, preferences, taste, timing etc. over a month.
- The exercise included a real-time input collection and analysis across the respondents’ categories.
VALUE DELIVERED
- Insights helped the client develop the product according to the taste preferences of users. The client launched its brand successfully across India.
Competitive Intelligence for a Japanese food major was evaluating the acquisition of a healthy snack brand in India
CHALLENGE
- A Japanese food major was evaluating the acquisition of a healthy snack brand in India.
- Despite superior product quality and benefits, the target brand was lagging in the market place.
APPROACH
- AGR studied the price, packaging, positioning and placement of the brand across all retail formats.
- Interviewed the distribution chain members to understand their views and expectations vis-a-vis competition.
VALUE DELIVERED
- AGR team developed the insight that helped the client reposition the brand and improve its market positioning.
- The brand improved retail space placement to gain visibility, developed an attractive commission structure for distributors and highlighted unique product benefits for the brand revival.
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