Supporting Food & Beverages businesses

AGR has over three decades experience in supporting Food & Beverages businesses in their pursuit of growth through market entry, international/ domestic market expansion, feasibility studies, competition assessment, gaining market share, diversification strategy, partner/distributor/ dealer identification, customer research, etc.

Coverage

Food & Beverages Sector

Capabilities

Industry Landscaping

Industry Landscaping

Highly competitive and frequently changing nature of the Food industry requires companies to constantly evolve and understand industry dynamics along with consumer behaviour. AGR help companies to identify threats and opportunities in the industry by providing insights on Demand & Supply Scenario, Competitive Scenario, Recent Developments, Consumer Needs, Regulations etc.

Market Assessment / Demand Estimation

Market Assessment / Demand Estimation

AGR, with its proven capabilities, has helped companies in identifying growth opportunities in their existing business and other aligned new businesses or modify their strategy to be more competitive in the market. AGR conducts in-depth analysis of the factors driving the Market, comprising of Headwinds and Tailwinds, Competition, Supply Chain, Demand Dispersion, Regulations to help companies take strategic business decisions.

International Market Expansion

International Market Expansion

AGR offers all-inclusive view of the business – understanding of the Local Market, Consumer Dynamics, Business Environment, Country Specific Regulations and Key Product Trends. Our solutions help clients make correct decisions for new market entry or expansion by measuring the attractiveness of the market in terms of opportunities and challenges that lie ahead.

Partner Identification

Partner Identification

Be it a channel partner or vendor, AGR’s services have been utilized by companies in shortlisting and finding the right partner. We help companies in Identifying, Shortlisting and Set-up meetings with prospective partners thereby reducing time to market.

Location Analysis

Location Analysis

AGR provides location analysis through its proprietary PLAM model. The model scores different locations based on specific objective factors like; Talent Pool, Infrastructure, Utilities, Technology Environment, Government Incentives, etc. and subjective factors like; Ease of Entry, Employee Convenience, Law and Order etc. The output is a very accurate picture of the best fit location for the business.

Competition Benchmarking

Competition Benchmarking

AGR’s competition benchmarking and profiling brings in-depth understanding of the Organizational Structure, Technology, People, Processes, Customers, Geographical Spread, Financials, etc. Using AGR’s expertise, clients have evaluated strengths & weaknesses of their key competitors, their key customer details, market strategies, merger or acquisition targets, etc.

Assignment Examples

Knowledge Center

Social media study to understand the emerging trends and changing consumption pattern of Salads in UK

CHALLENGE

  • The UK based leading convenience foods manufacturing company wanted to develop products for the millennial consumer.
  • Salads as food choice was not popular among youth and food habits are changing fast.
  • The client wanted to develop salads as a popular food choice and therefore wanted to insights on the food habits of millennials.

APPROACH & METHODOLOGY

  • AGR used a proprietary Artificial Intelligence (AI) tool to crawl through all social media conversations and blogs around food habits and categorised all sentiments into groups.
  • Broad trends in food habits, preferences, expectations were identified and certain popular food choices, toppings, occasions were studied in detail and by age group. Further in-depth analysis was conducted and influencers role was obtained to develop insight on the evolving food habits.
  • The food consumption habits gave insights on how to position healthy foods like salads and what accessories are needed to get a buy-in from the millennial consumer.

VALUE DELIVERED

  • The insights helped the client to develop the product by mapping specific trends such as ingredient preferences, spending propensity on salads, the substitution of salad as a meal and changing tastes to name a few.

Research to help an Indian processed food major make a successful entry in the salty snacks category

CHALLENGE

  • India’s leading processed food major was contemplating entry into the salty snacks category. However, the market is overcrowded with too many local brands. Also, food habits and taste vary from one region to another.

APPROACH

  • AGR recruited a panel of respondents representing all region, gender and profiles.
  • The AGR team observed their eating habits, motivations, expectations, preferences, taste, timing etc. over a month.
  • The exercise included a real-time input collection and analysis across the respondents’ categories.

VALUE DELIVERED

  • Insights helped the client develop the product according to the taste preferences of users. The client launched its brand successfully across India.

Competitive Intelligence for a Japanese food major was evaluating the acquisition of a healthy snack brand in India

CHALLENGE

  • A Japanese food major was evaluating the acquisition of a healthy snack brand in India.
  • Despite superior product quality and benefits, the target brand was lagging in the market place.

APPROACH

  • AGR studied the price, packaging, positioning and placement of the brand across all retail formats.
  • Interviewed the distribution chain members to understand their views and expectations vis-a-vis competition.

VALUE DELIVERED

  • AGR team developed the insight that helped the client reposition the brand and improve its market positioning.
  • The brand improved retail space placement to gain visibility, developed an attractive commission structure for distributors and highlighted unique product benefits for the brand revival.