Food and beverages industry research services
Market research on Food and beverages Industry
  • AGR has over three decades experience in supporting Food & Beverages businesses in their pursuit of growth through market entry, international/ domestic market expansion, feasibility studies, competition assessment, gaining market share, diversification strategy, partner/distributor/ dealer identification, customer research, etc.

Coverage

Food and beverages Industry Research

Capabilities

Assignment Examples

Noodles & Pasta

A European machinery manufacturer for food processing, wanted detailed
understanding of noodles & pasta market in India and Nepal, to enter these markets

Noodles & Pasta for Food and beverages Industry Research services

Wheat Flour

A leading manufacturer and exporters of wheat flour from UAE wanted to conduct due diligence of opportunity for wheat flour business in KSA

Wheat Flour for Food and beverages Industry Research services

Fruits & Vegetable

Market insights to devise an entry strategy for an Indian conglomerate interested in entering the Fruits & Vegetable (F&V) wholesale space

Fruits & Vegetable for Food and beverages Industry Research services

Dairy and Value-added Products

A global conglomerate wanted to access the China dairy market and was interested in understanding the domestic and imported consumption of dairy and value-added products

Dairy And Value-Added Products for Food and beverages Industry Research services

Probiotic Foods

A European firm wanted to evaluate the market for probiotic foods in India by understanding penetration of probiotic foods and competition in the market

Probiotic Foods for Food and beverages Industry Research services

Poultry Feed

An Indian chemicals company wanted to investigate production of poultry feed additives such as lysine and methionine and dependence on imports from South East Asian countries

Poultry Feed for Food and beverages Industry Research services

Frozen Fish

A PE firm wanted to understand the opportunities for frozen fish exports from Oman and invest in a farm to market integrated company

Frozen Fish for Food and beverages Industry Research services

Horticulture

A consortium comprising of Government agencies wanted to leverage horticultural strength of India through development of high-quality cold chain infrastructure for domestic trade and exports

Horticulture for Food and beverages Industry Research service

Knowledge Center

CASE STUDIES:

Case study on Social media study to understand the emerging trends and changing consumption pattern of Salads in UK

Social media study to understand the emerging trends and changing consumption pattern of Salads in UK

CHALLENGE

  • The UK based leading convenience foods manufacturing company wanted to develop products for the millennial consumer.
  • Salads as food choice was not popular among youth and food habits are changing fast.
  • The client wanted to develop sa lads as a popular food choice and therefore wanted to insights on the food habits of millennials.

APPROACH & METHODOLOGY

  • AGR used a proprietary Artificial Intelligence (AI) tool to crawl through all social media conversations and blogs around food habits and categorised all sentiments into groups.
  • Broad trends in food habits, preferences, expectations were identified and certain popular food choices, toppings, occasions were studied in detail and by age group. Further in-depth analysis was conducted and influencers role was obtained to develop insight on the evolving food habits.
  • The food consumption habits gave insights on how to position healthy foods like salads and what accessories are needed to get a buy-in from the millennial consumer.

VALUE DELIVERED

  • The insights helped the client to develop the product by mapping specific trends such as ingredient preferences, spending propensity on salads, the substitution of salad as a meal and changing tastes to name a few.
Case study on Research to help an Indian processed food major make a successful entry in the salty snacks category

Research to help an Indian processed food major make a successful entry in the salty snacks category

CHALLENGE

  • India’s leading processed food major was contemplating entry into the salty snacks category. However, the market is overcrowded with too many local brands. Also, food habits and taste vary from one region to another.

APPROACH

  • AGR recruited a panel of respondents representing all region, gender and profiles.
  • The AGR team observed their eating habits, motivations, expectations, preferences, taste, timing etc. over a month.
  • The exercise included a real-time input collection and analysis across the respondents’ categories.

VALUE DELIVERED

  • The research helped our client understand the barriers for awareness towards branded uPVC windows
  • Insights on key influencing factors during the customer purchase journey helped our client design targeted marketing initiatives and outreach programme
Case study on Competitive Intelligence for a Japanese food major

Competitive Intelligence for a Japanese food major was evaluating the acquisition of a healthy snack brand in India

CHALLENGE

  • A Japanese food major was evaluating the acquisition of a healthy snack brand in India.
  • Despite superior product quality and benefits, the target brand was lagging in the market place.

APPROACH

  • AGR studied the price, packaging, positioning and placement of the brand across all retail formats.
  • Interviewed the distribution chain members to understand their views and expectations vis-a-vis competition.

VALUE DELIVERED

  • Logistics management practices documented including order bidding system, freight rate flexibility, special remuneration and truck yard facilities (truck yard structure, facilities for drivers, etc.)
  • Process flow and processes for Yard-in, Plant-in, Preloading, Loading, Post loading and Plant-out process was mapped for each cement plant including usage of technology, innovative processes, etc.
  • Process benchmarking was done for each process for client and competition’s cement plants to understand bottlenecks and improvements

BLOGS:

Connect with us.

Get unbiased market perspectives for long-term growth
AGR insights can help you explore horizons unthought of
Get the AGR edge now