Industrial products and engineering industry research services
Market research on Industrial prodcuts and engineering industry
  • Industrial products and engineering companies are bedrock of the manufacturing sector. With technology changes happening across global manufacturing these companies must constantly upgrade business functions and be vigilant to remain competitive.
  • With a dedicated team of engineers with strong B2B research expertise, AGR has been supporting companies in the engineering space on matters ranging from new markets and applications, new products, supply chain & distribution, competition tracking, customer satisfaction to plant location analysis.

Coverage

Market research on industrial products and engineering

Capabilities

Assignment Examples

Cold Chain

Knowledge partner for CII summit on cold chain by preparing the base paper for panel discussions

Cold Chain industry research services

Packaging Equipment

Detailed market assessment for packaging machinery in SE Asia to understand reasons for sales slowdown and market share erosion for a leading packaging equipment manufacturer

Packaging Equipment industry research services

Industrial Belting

Market estimation of industrial belting in Chile focusing on industries like paper & pulp, wood, dry and wet food for a leading global industrial belt manufacturer

Industrial Belting industry research services

PUF panels

A global leader wanted to evaluate the opportunity for manufacturing PUF panels in India to develop the entry strategy

PUF Panels industry research services

EOT cranes

A tier I supplier of hoists wanted a detailed understanding of the Indian EOT cranes market for medium & heavy load products for market expansion

EOT Cranes industry research services

HVAC

A global industrial equipment manufacturer wanted to understand customer needs for HVAC products in six Middle East countries to prepare sales plan targeting hospitality industry

HVAC industry research services

Wire & Cable

A global wire manufacturer mandated AGR to evaluate opportunity for power cables to formulate India entry strategy by segmenting high potential end use application sectors

Wire & Cable industry research services

Compressor

A leader in the compressors market wanted to get a comprehensive view of the market to formulate sales target for the compressors business in India

Compressor industry research services

Compressor

A leading Indian compressor manufacturer wanted to get customer feedback for actionable market insights on usage patterns, purchase criterion, selection process, expectation from suppliers etc

industry research services for compressor

Switchgear

A leading manufacturer of transformers and energy meters wanted to evaluate opportunities in India switchgear market with focus on HV and EHV segments

Switchgear industry research services

Electrical Appliance

An electrical appliance major looking at expanding its manufacturing base in India mandated AGR to analyze 5-6 locations and prioritize for establishing their new plant

Electrical Appliance industry research services

Knowledge Center

CASE STUDIES:

Opportunity assessments for a japan based global enterprise industry research services case study

Opportunity assessment for business diversification of a leading Indian material handling player

CHALLENGE

  • A leading Indian material handling player wanted to map the Indian EOT cranes market to formulate a robust entry strategy

APPROACH

  • An intensive scan of the secondary sources and AGR subscribed databases was conducted, to obtain relevant market information
  • AGR conducted workshops and brainstorming sessions with the client team to eliminate/ add relevant products for further evaluation
  • For the shortlisted product categories, AGR conducted in-depth interviews with about 150 firms across various end-use industries
  • Inputs obtained from primary research and secondary search, were validated with industry experts

VALUE DELIVERED

  • The final report was well received by the client team and the research inputs paved way for detailed business plan and strategy development
  • The company successfully integrated suggested offerings as a part of their product portfolio and expanded to several other geographies outside India
Opportunity assessments for business diversification industry research services case study

Sales planning through detailed analysis of key end use industries a leader in the compressors market in India

CHALLENGE

  • A leader in the compressors market in India as part of its planning exercise wanted to get a comprehensive outside-in view of the market
  • The outcome was to set sales targets and develop future road map for the compressors business in India

Approach

  • The exercise focused on 21 verticals for market sizing after which 4 verticals were selected for deep research
  • A combination of desk research and stakeholder interviews (a total of 100 face to face and telephonic interviews) with contractors, channel partners, engineering consultants and industry association was conducted
  • Extensive customer interviews were done to understand buyer behaviour and competitor perception
  • Data and insights from the above sources were collated, analysed and synthesised into the final market view

VALUE DELIVERED

  • The final report established shift in technology and product types helping the company in sales planning
  • Competitor benchmarking helped in developing future road map
Sales planning through detailed analysis industry research services case study

Opportunity assessment and Market entry plan for a Middle East based conglomerate evaluating business opportunity in HV power cables in India

CHALLENGE

  • A Middle East based conglomerate wanted to evaluate business opportunity in HV power cables in India to set up a manufacturing unit in the country

Approach

  • Detailed pan India coverage of power generation, transmission, distribution and industrial end use to map demand, competition, raw material supply and location assessment
  • A combination of desk research and stakeholder interviews (a total of 100 face to face and telephonic interviews) with suppliers, engineering consultants and industry association
  • Data triangulation and analysis to derive addressable market

VALUE DELIVERED

  • The learnings from the study helped the company to identify high growth end use segments and purchase process of power cables in India and decide its market foray
Opportunity assessments and market entry plan industry research services case study

Increasing market share through development of customer centric processes for a Swiss packaging machinery manufacturer

CHALLENGE

  • A Swiss packaging machinery manufacturer was experiencing stagnant sales and loss of customers in key South East Asian markets
  • Determine reasons for the current situation and explore ways to grow market share

Approach

  • Detailed field coverage of 6 South East Asian countries
  • Extensive stakeholder interviews (between 100-150 face to face interviews) with existing and potential customers, competitors, brand owners and packaging raw material suppliers
  • Data triangulation and analysis to derive market insights

VALUE DELIVERED

  • Avalon’s recommendations helped the company identify weaknesses in customer handling, sales process and service efficiency
  • Prepare new set of customer centric processes
  • Increase sales and regain market share from regional competitors
Increasing market share through industry research services case study

Opportunity assessment for a Japan based global enterprise evaluating business opportunity in specialty food packaging

CHALLENGE

  • A Japan based global enterprise wanted to evaluate business opportunity in specialty food packaging
  • Determine market entry options

Approach

  • PAN India coverage of food categories i.e. dairy items, meat, poultry, ice cream, chocolates, fruits & vegetables etc.
  • A combination of desk research and stakeholder interviews (between 120-140 face to face and telephonic interviews)
  • Data triangulation and analysis to derive insights

VALUE DELIVERED

  • Avalon’s recommendations helped company to identify market opportunities and value chain dynamics in specialty packaging in fresh and processed food segment and devise entry plans in India

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