Market Assessment
AGR has assessed the market potential of above segments across geography by analysing user trends and drawing competitive landscape. AGR has supported market entry strategy of many corporations globally.
Impact and role
Services sector has a far reaching impact and role to play across all industries. Services sector is the single largest contributor to GDP to all the developed economies.
Built niche capabilities
At AGR too, keeping the dynamics of the sector in mind, we have built niche capabilities to cater to the specific needs of various sub segments of the service sector
Coverage
Segments
Capabilities
- Market Assessment
- Background Check
- Partner Identification
- Competitive Intelligence
- Social Media Research
Background Check
We help our clients understand the true behaviour, integrity and risks in dealing with prospective partner and the entity before a transaction is executed so that necessary mitigation measures can be put in place.
Partner Identification
We use wide network, objective framework and multi stage process to identify and select ideal partner for our client be it for Technology, Investment, Supply Chain or Distribution.
Competitive Intelligence
We help our clients frame proactive response to market developments by closely tracking the decisions of competitors & their stakeholders and deciphering the strategy behind those moves.
Social Media Research
Online conversations – be it users or non-users – are key to understand the perception about the brand in the market place. These conversations also provide key insights about competitors, relative positioning and also business opportunities.
Use Cases
Opportunity Assessment
Studied entertainment consumption habits, spends and preferences of Indian diaspora to assess opportunity to support global launch of online digital platform
Market Assessment
Prepared a report on duty free shopping and its prospects for a global retail chain to develop a growth plan
Opportunity Assessment In Copper
Studied the operational practices, functioning and growth needs of educational institutions to help a PE firm prepare suitable financing strategies for the segment
Business Plan Preparation
Prepared a growth plan to support a leisure flying equipment maker in Europe raise funds from investors
Sector Evaluation
Studied all aspects of education and labour availability to help a global HR business process outsourcing major set up industrial park in Philippines
Competitive Intelligence
Studied procurement practices and decision making process of companies and of competition to support growth plan development of a facility management major
Case Studies
- Market Due Diligence for a PE firm
- Finding global market for local content
- Decipher technology threat to travel and tourism business model
- Multi-skill hub for a member of the global consulting consortium
Market Due Diligence for a PE firm evaluating investment in a NBFC focused on providing financial services to affordable private schools (APS)
CHALLENGE
- A leading India focused PE firm wanted to invest in a NBFC focused on providing financial services to affordable private schools (APS)
- Conduct market due diligence to establish credibility of the NBFC
APPROACH
- A pan India study covering 8 Tier 1 and Tier 2 cities
- Intensive field exercise was conducted by speaking to existing investees and prospects
- Competition mapping was done to benchmark products and services of the target NBFC
VALUE DELIVERED
- The report was clearly established strengths and weaknesses of the target NBFC and its market credibility
- The PE firm could validate its investment hypothesis and invested in the NBFC
Finding global market for local content
CHALLENGE
- A global digital broadcast major was planning to launch its Video on Demand (VOD) application globally
- The content and genre had viewership only among sub-continent diaspora
- Over competitive market place
APPROACH
- AGR interviewed diaspora across all select markets to understand their entertainment consumption habits, share of wallet, mode, duration
- Studied the operational practices competing VOD applications, pricing, genre etc.
- Interviewed prospects to check their willingness to consider client VOD, pricing expectations, genre preferences
VALUE DELIVERED
- AGR analysed entertainment consumption data and habits to identify the optimal positioning for the client’s VOD
- Potential market, pricing and genre expectations were finalised based on market needs ahead of global launch
- Client’s VOD emerged as one of the most successful VOD with largest number of viewers in the world
Decipher technology threat to travel and tourism business model
CHALLENGE
- A prominent industry body was keen to understand the disruptions facing the travel and tourism sector
- Understanding the role of technology in business disruption posed a major challenge
- Travel habits of people undergoing massive change
Approach
- AGR studied the factors behind changing travel habits and expectations of people
- Role of digital intermediaries, emerging technologies, mobility trends were studied to understand its impact on the tourism sector in all aspects
- Role of various stakeholders including government in popularising destinations were also studied in depth
VALUE DELIVERED
- A report on how technology can change and enable the tourism and travel was presented
- Helped Industry body develop an action plan for its members on how to prepare to meet the challenges
- Provided inputs for policy development
Multi-skill hub for a member of the global consulting consortium in the US
CHALLENGE
- A member of the global consulting consortium in the US was facing a unique problem.
- Maintain varied skillset of resources across levels but business cycle variation posed financial challenges.
Approach
- AGR stepped in to set up offshore multi-skill hub with required resources in Mumbai
- Offered a flexible engagement fee and staffing structure.
VALUE DELIVERED
- AGR addressed the financial and business challenges of the client. The structure paved way for business scalability and customer focus
- Operational and resource challenges taken care of by the hub