Textile industry research services
Market research on Textile Industry
  • Being one of the oldest and multi structured, textiles industry is one of the largest and employment intensive sector. From hand woven to modern power looms, the sector is capable of producing wide variety of fabrics.
  • At AGR, we understand the operational nuances of each sub segment – from fiber to filament and knitwear to fabric – very well to offer actionable insights to our clients.

Capabilities

Assignment Examples

Performance Benchmarking

Competitive intelligence among Worsted Yarn suppliers in India to
understand strength and weakness of key competitors and differentiating factors

Performance Benchmarking for textile industry research services

Customer Loyalty Analysis

Conducted Customer advocacy score exercise with retail channel partners of Linen and Premium fabric in India to map their loyalty and customer experience

Customer Loyalty Analysis for textile Industry research services

Competitive landscaping

Competitive intelligence for foreign VFY brands in India

Competitive Landscaping for textile Industry research services

Customer Need Assessment

Conducted a study to understand the needs and expectations of all players in the textile value chain to improve the functioning of online collaboration platform

Customer Need Assessment for textile industry research services

Market Assessment

Conducted market assessment study among defence sector to understand the usage and potential demand for Aramid Fibres and Mod-acrylics

Market Assessment for textile industry research services

Commercial Due Diligence

Conducted a commercial due diligence on Integrated Polyester yarn manufacturer in India to support a M&A transaction

Commercial Due Diligence for textile Industry research services

Market Landscaping

Conducted a study to understand the market for textile auxiliaries and competitive intensity in Asia Pacific to support market entry decision of a leading auxiliary

Market Landscaping for textile Industry research services

Knowledge Center

CASE STUDIES:

Case study on Opportunity assessment in key applications for special fibres

Opportunity assessment in key applications for special fibres

CHALLENGE

  • A leading speciality fibre manufacturer wanted to map the Indian market for Para, Meta-Aramid and Modacrylic fibres to expand business offerings in the country

APPROACH

  • Detailed secondary research covering Avalon’s internal database, published sources like Company websites, Trade journals, EXIM databases and other government sources, etc.
  • Extensive stakeholder interviews (a total of 100 telephonic interviews) with end use industries, competitors, distributors, importers etc.
  • Data triangulation and analysis to map potential of top 16 end use industries like Protective Clothing, Sealing Materials, Optical Fiber Cables, Friction Products, Hot Gas Filtration, Cut-Protection Products, Composites, Tyre Cords, Ropes and Cables, Sport Goods, Reinforced Pipes, Civil Engineering Products, Engineering Plastics etc.

VALUE DELIVERED

  • The study helped the company prioritize identify top end use industry and the addressable market potential
  • Devise a robust entry plan for India
Case study on Competitive intelligence for foreign filament yarn (VFY) brands in India

Competitive intelligence for foreign filament yarn (VFY) brands in India

CHALLENGE

  • Foreign VFY suppliers dominate Indian textile market. One of the leading Indian yarn manufacturer wanted to gather insights about foreign VFY suppliers
  • Understand how foreign VFY suppliers offer delightful Customer experience, terms of contract with dealers / customers, managing innovation & trends, demand forecasting, delivery efficiency and downstream connect with fabric manufacturers.

APPROACH & Methodology

  • AGR conducted over 30 in-depth face-to-face interviews with Weavers buying imported yarns and dealers representing foreign yarn brands across Western India.
  • Critical information was captured with a month’s diligent effort, which was validated from couple of interviews with direct representatives of foreign brands outside India.

VALUE DELIVERED

  • Detailed report with actionable insights supported with data and respondent’s verbatim was submitted and presented to the top management of client.
  • Insights developed from the study helped the client to understand approach of foreign brands in India, their strengths and perception among customers and in turn helped realign their strategy for the home market
Case study on Customer advocacy score for leading premium fabric manufacturer in India

Customer advocacy score for leading premium fabric manufacturer in India

CHALLENGE

  • One of the leading fabric brands in India wanted to gauge channel partner’s loyalty factor and perception of premium fabric and relative positioning vis-à-vis key competition using a customer advocacy score among select set of channel partners

APPROACH & Methodology

  • AGR conducted over 600 face-to-face interviews in more than 15 cities pan India across multi-brand and exclusive retail stores in blind format.
  • The interviews happened with store owners to understand their experience with premium fabric brands

VALUE DELIVERED

  • Detailed findings of the study were presented to the top management and cross functional teams across business
  • It helped client to understand perception of their channel partners across functional areas like quality, product offering, price, commercial terms, advertisement / marketing efforts vis-à-vis leading brands in India
  • Workshop was conducted with key stakeholders to take actions on areas of improvement for client’s brand. Region specific insights also helped client to form region specific actions

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