- Being one of the oldest and multi structured, textiles industry is one of the largest and employment intensive sector. From hand woven to modern power looms, the sector is capable of producing wide variety of fabrics.
- At AGR, we understand the operational nuances of each sub segment – from fiber to filament and knitwear to fabric – very well to offer actionable insights to our clients.
Capabilities
- Competitive Intelligence
- Customer Advocacy Score(CAS)
- Market and Opportunity Assessment
- Behavior Mapping
Competitive Intelligence
By unearthing information about competition and through dialogues with their close stakeholders, we track competitors and piece together their larger strategy. Keeping tab on competition also help devise suitable strategy to remain ahead in the marketplace.
Customer Advocacy Score(CAS)
AGR has been assisting global leaders in textiles to assess customer advocacy, brand loyalty across markets and customer segments to deepen relationship and stickiness with customers. CAS also helps to objectively benchmark your efforts vis-à-vis key competitors, analyze strengths & weaknesses and derive actionable insights.
Market and Opportunity Assessment
Our team of domain experts triangulate data synthesizing both secondary data with field data to assess the market potential help our clients make more informed decisions with respect to new market foray or any growth plans.
Behavior Mapping
AGR has helped clients to understand behavior and expectations of their customers and trade channel using various engagement platforms We help create customer’s digital profile and map their needs in order to develop customer centric initiatives across textile value chain.
Assignment Examples
Performance Benchmarking
Competitive intelligence among Worsted Yarn suppliers in India to
understand strength and weakness of key competitors and differentiating factors
understand strength and weakness of key competitors and differentiating factors
Customer Loyalty Analysis
Conducted Customer advocacy score exercise with retail channel partners of Linen and Premium fabric in India to map their loyalty and customer experience
Competitive landscaping
Competitive intelligence for foreign VFY brands in India
Customer Need Assessment
Conducted a study to understand the needs and expectations of all players in the textile value chain to improve the functioning of online collaboration platform
Market Assessment
Conducted market assessment study among defence sector to understand the usage and potential demand for Aramid Fibres and Mod-acrylics
Commercial Due Diligence
Conducted a commercial due diligence on Integrated Polyester yarn manufacturer in India to support a M&A transaction
Market Landscaping
Conducted a study to understand the market for textile auxiliaries and competitive intensity in Asia Pacific to support market entry decision of a leading auxiliary
Knowledge Center
CASE STUDIES:
VALUE DELIVERED
- The study helped the company prioritize identify top end use industry and the addressable market potential
- Devise a robust entry plan for India
VALUE DELIVERED
- Detailed report with actionable insights supported with data and respondent’s verbatim was submitted and presented to the top management of client.
- Insights developed from the study helped the client to understand approach of foreign brands in India, their strengths and perception among customers and in turn helped realign their strategy for the home market
VALUE DELIVERED
- Detailed findings of the study were presented to the top management and cross functional teams across business
- It helped client to understand perception of their channel partners across functional areas like quality, product offering, price, commercial terms, advertisement / marketing efforts vis-à-vis leading brands in India
- Workshop was conducted with key stakeholders to take actions on areas of improvement for client’s brand. Region specific insights also helped client to form region specific actions
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