Largest employment intensive sector

Being one of the oldest and multi structured, textiles industry is one of the largest and employment intensive sector. From hand woven to modern power looms, the sector is capable of producing wide variety of fabrics.

Actionable insights to our clients

At AGR, we understand the operational nuances of each sub segment – from fiber to filament and knitwear to fabric – very well to offer actionable insights to our clients.

Capabilities

Competitive Intelligence

Competitive Intelligence

By unearthing information about competition and through dialogues with their close stakeholders, we track competitors and piece together their larger strategy. Keeping tab on competition also help devise suitable strategy to remain ahead in the marketplace.

Customer Advocacy Score (CAS)

Customer Advocacy Score (CAS)

AGR has been assisting global leaders in textiles to assess customer advocacy, brand loyalty across markets and customer segments to deepen relationship and stickiness with customers. CAS also helps to objectively benchmark your efforts vis-à-vis key competitors, analyze strengths & weaknesses and derive actionable insights.

Market and Opportunity Assessment

Market and Opportunity Assessment

Our team of domain experts triangulate data synthesizing both secondary data with field data to assess the market potential help our clients make more informed decisions with respect to new market foray or any growth plans.

Behavior Mapping

Behavior Mapping

AGR has helped clients to understand behavior and expectations of their customers and trade channel using various engagement platforms We help create customer’s digital profile and map their needs in order to develop customer centric initiatives across textile value chain.

Assignment Examples

Knowledge Center

Opportunity assessment in key applications for special fibres

CHALLENGE

  • A leading speciality fibre manufacturer wanted to map the Indian market for Para, Meta-Aramid and Modacrylic fibres to expand business offerings in the country

APPROACH

  • Detailed secondary research covering Avalon’s internal database, published sources like Company websites, Trade journals, EXIM databases and other government sources, etc.
  • Extensive stakeholder interviews (a total of 100 telephonic interviews) with end use industries, competitors, distributors, importers etc.
  • Data triangulation and analysis to map potential of top 16 end use industries like Protective Clothing, Sealing Materials, Optical Fiber Cables, Friction Products, Hot Gas Filtration, Cut-Protection Products, Composites, Tyre Cords, Ropes and Cables, Sport Goods, Reinforced Pipes, Civil Engineering Products, Engineering Plastics etc.

VALUE DELIVERED

  • The study helped the company prioritize identify top end use industry and the addressable market potential
  • Devise a robust entry plan for India

Competitive intelligence for foreign filament yarn (VFY) brands in India

CHALLENGE

  • Foreign VFY suppliers dominate Indian textile market. One of the leading Indian yarn manufacturer wanted to gather insights about foreign VFY suppliers
  • Understand how foreign VFY suppliers offer delightful Customer experience, terms of contract with dealers / customers, managing innovation & trends, demand forecasting, delivery efficiency and downstream connect with fabric manufacturers.

APPROACH & Methodology

  • AGR conducted over 30 in-depth face-to-face interviews with Weavers buying imported yarns and dealers representing foreign yarn brands across Western India.
  • Critical information was captured with a month’s diligent effort, which was validated from couple of interviews with direct representatives of foreign brands outside India.

VALUE DELIVERED

  • Detailed report with actionable insights supported with data and respondent’s verbatim was submitted and presented to the top management of client.
  • Insights developed from the study helped the client to understand approach of foreign brands in India, their strengths and perception among customers and in turn helped realign their strategy for the home market

Customer advocacy score for leading premium fabric manufacturer in India

CHALLENGE

  • One of the leading fabric brands in India wanted to gauge channel partner’s loyalty factor and perception of premium fabric and relative positioning vis-à-vis key competition using a customer advocacy score among select set of channel partners

APPROACH & Methodology

  • AGR conducted over 600 face-to-face interviews in more than 15 cities pan India across multi-brand and exclusive retail stores in blind format.
  • The interviews happened with store owners to understand their experience with premium fabric brands

VALUE DELIVERED

  • Detailed findings of the study were presented to the top management and cross functional teams across business
  • It helped client to understand perception of their channel partners across functional areas like quality, product offering, price, commercial terms, advertisement / marketing efforts vis-à-vis leading brands in India
  • Workshop was conducted with key stakeholders to take actions on areas of improvement for client’s brand. Region specific insights also helped client to form region specific actions