Overview

AGRs consumer research methods help enterprises in their outreach initiatives and interpret consumer insights, in order to devise relevant product and customer centric strategies
Market-research-on-consumer-insights-services

Solutions

Assignment Examples

Knowledge Center

Research to analyse consumer perception of a premium Home Solutions Products

CHALLENGE

  • One of the global players in the Indian Home Solutions sector wanted to penetrate further and improve its brand perception
  • Competition was intense and the brand had no direct connect with end consumers

APPROACH & METHODOLOGY

  • Avalon conducted a detailed brand assessment survey with over 800 interviews across key cities (Metros & Tier 1), to help chart a brand development strategy
  • The study focused on understanding the buying behaviour and the complete experience process, including purchase needs, information seeking, choosing brands and after sales
  • Assessing the current brand awareness and satisfaction with the client’s products & services
  • Interviewed dealer partners to understand their expectations and also disconnect

VALUE DELIVERED

  • The insights helped our client to understand the evolving requirements of its HNI consumers and position product and interface process accordingly
  • Client streamlined processes and infrastructure support with dealer partners to ensure they execute installation as promised in order to protect the premium position of the brand

Research to understand brand positioning & hypothesis testing for a leading Indian Oil & Gas producer

CHALLENGE

  • One of India’s large energy producer was acquired by a consortium of International investors. The new owners wanted to transform the company’s identity and create a differentiated position in the marketplace
  • The brand had limited brand equity due to mismanagement in the past
  • Industry is dominated by public sector firms and branding has little relevance to this commodity

APPROACH & METHODOLOGY

  • The study was conducted in two phases – first stage to understand the brand positioning on as is basis and in second stage to understand the impact of new proposition
  • Avalon conducted more than 1000 interviews with various stakeholders to understand the insights and expectations of each respondent type from the brand and their perceptions on new value concept and proposition
  • Assessing the current brand awareness and satisfaction with the client’s products & services
  • Analysis of information was done using AGR’s framework to derive insights

VALUE DELIVERED

  • The study insights were helpful for the client to understand the existing positioning and changes needed to improve the same
  • Insights on how differentiated experience and service is perceived by users helped the client work on differentiated proposition and reposition the brand with a new promise

Linguistic research to understand the relevance of the shortlisted brand names for a leading Indian Oil & Gas producer

CHALLENGE

  • One of India’s Oil & Gas producer was acquired by a consortium of International investors
  • The new owners wanted to rechristen the company name to create a new brand identity to match its ethos and values
  • Multi-cultural ownership and being a commodity company made the linguistic exercise challenging

APPROACH & METHODOLOGY

  • AGR conducted a linguistic check to understand direct semantic translation, sensitivity, negative and positive connotation, pronunciation etc. of the proposed brand names
  • AGR conducted in-depth interviews with the respective language experts to understand sensitivity, cultural no-go s, any abusive/Racial connotations to the names
  • The linguistic research was typically conducted with individuals with a mix of ethnicity, age, region etc.

VALUE DELIVERED

  • The linguistic research helped check conformance of brand name with the cultural, religious, regional and political sentiments and ethos of consumers worldwide

Customer advocacy score for leading premium fabric manufacturer in India

CHALLENGE

  • One of the leading fabric brands in India wanted to gauge channel partner’s loyalty factor and perception of premium fabric and relative positioning vis-à-vis key competition using a customer advocacy score among select set of channel partners

APPROACH & METHODOLOGY

  • AGR conducted over 600 face-to-face interviews in more than 15 cities pan India across multi-brand and exclusive retail stores in blind format
  • The interviews happened with store owners to understand their experience with premium fabric brands

VALUE DELIVERED

  • Detailed findings of the study were presented to the top management and cross functional teams across business
  • It helped client to understand perception of their channel partners across functional areas like quality, product offering, price, commercial terms, advertisement / marketing efforts vis-à-vis leading brands in India
  • Workshop was conducted with key stakeholders to take actions on areas of improvement for client’s brand. Region specific insights also helped client to form region specific actions

Consumer insights generation and hypothesis validation to support carry forwarding of brand equity from one product category to another

CHALLENGE

  • The client is one of the oldest and leading players in the Indian Consumer Appliance sector who wished to enter into a new product category
  • The aim was to understand the consumer expectation and dynamics of the new products category along with testing various brand positioning hypothesis to derive premium value across all segments

APPROACH & METHODOLOGY

  • Avalon carried out an extensive brand perception study interviewing more than 100 channel partners and 600 consumers to understand the customer satisfaction, current experience and current brand perception
  • Avalon tested various brand positioning hypothesis for premium and leadership positioning in the proposed category
  • Respondents insights on expectations from each hypothesis and their perceptions about client’s proposition were gathered

VALUE DELIVERED

  • The findings helped the client find their as is status and what is expected of them to get where they wanted to go
  • The insights helped understand the consumer satisfaction level and the improvement areas to garner better market share
  • The study helped our client understand the key areas to focus on in smart living segment and product development areas for the brand to transition its equity to a new product category